12 Years of MSCR | Luxe Charlie Brown
This year marks 12 years of Muscle Republic, and while we’re celebrating how far we’ve come, we’re also honouring the one who has been here every step of the way - our OG CEO, Charlie Brown.
In honour of our beloved OG CEO, Charlie Brown, we introduce the Limited Edition, Luxe Charlie Brown Collection.
Charlie Brown was more than just a companion; he was the support, the courage, and the heart that our Founder, Vic Gigliotti, leaned on to continue to realise his unrealised dreams. Though he left us last year, his spirit lives on in everything we do.
To celebrate, we brought together our team and their dogs - the ones who show up every day with unconditional love, endless energy, and that quiet reassurance that we’re never alone. Because at the core, MSCR has always been more than just activewear; it’s about the bonds that move us forward.
Charlie will forever be the heart of the brand and we will continue his legacy and spirit to show the world Real Muscle Is Heart and to connect the world through the heartbeat of fitness.
Here’s to 12 years, to the ones who’ve been with us since the beginning, and to the ones who walk beside us every step of the way.
Forever & Always
CEO Charlie Brown 7.12
Team MSCR
