AIRE / Balance
To launch our new AIRE collection, we welcomed our brand ambassadors and community to La Porte Space in Rosebery for a morning of movement, wellness and connection.
The latest evolution of AIRE, refined silhouettes and muted neutrals designed for slower, stronger studio movement.
The Inspiration Behind AIRE
The morning began with an introduction from our Senior Women’s Designer, Alicia, who shared the creative direction behind the collection. Guests were guided through the design inspiration, from refined, sculpting silhouettes to the grounded, neutral colour palette. Redefining modern activewear created to support strength, comfort and ease.
A Conversation on Mindfulness & Perspective
Guests were then guided through a wellness conversation led by Claudia Klein, centred on mindset, journaling and perspective. The session highlighted the importance of slowing down and creating space for intentional rituals in everyday life.
It was a moment to pause, reflect and reconnect, aligning perfectly with the philosophy behind AIRE.
A Guided Pilates Experience
Bringing the collection to life, guests flowed through a mat Pilates session led by Bree Medway. The class focused on slow, controlled sequences designed to build strength, stability and body awareness.
AIRE was experienced as it was designed, IN MOTION, offering support, flexibility and a second-skin feel throughout every movement.
Connection, Customisation & Community
Following the Pilates session, the experience continued with opportunities to connect and personalise. Guests created forever bracelets with Alana Maria, embroidered their MSCR duffle bags, and enjoyed coffee alongside a selection of nourishing food.
Each guest also received a curated gift bag featuring premium wellness and beauty products from partner brands including Circa Fragrances, Vida Glow, Avocado Zinc and Sol Sista. Extending the experience beyond the studio and strengthening the sense of community that defined the event.
A Moment to Slow Down
Surrounded by a grounded, serene atmosphere, the AIRE launch event captured the essence of intentional movement, mindful living and elevated activewear. A reminder to slow down, reconnect, and move with purpose.
