Introducing the Mums of MSCR
This Mother’s Day, we’re celebrating the incredible women who inspire, guide, and love us fiercely. Introducing Mums of MSCR - a campaign spotlighting the strong, supportive, and powerful women who are part of our community.
From family to ambassadors to creatives, these women embody what it means to lead with heart.
Through their stories, we celebrate all mums, the ones who lift us up, keep us grounded, and do it all with love. Shop their favourite looks in our Mother’s Day Edit and find the perfect gift for the women who mean the most.
Introducing the Mums of MSCR
Silvana — Mother of MSCR Founder Vic and MSCR General Manager Robbie
When we asked Vic and Robbie about the impact their mum has had on their lives, they reflected on the values she instilled in them from a young age: the importance of always sticking together as a family, and the belief that with imagination, anything is possible. Silvana taught them to dream big — and to build a life (and a community) fuelled by creativity, love, and connection.
Taylor — MSCR Ambassador, Co-Founder of Hyro, and Mum to Harvey
For Taylor, motherhood is all about seeing the world through new eyes. She loves watching her son Harvey discover everything for the first time — reminding her to slow down, soak up the little moments, and appreciate the magic in everyday life.
As an entrepreneur and new mum, Taylor admits that she’s learned to let go of the need for perfection, becoming more intentional with her time and focusing on being present in each moment.
Her advice for new mums? You can’t plan for everything — sometimes you just have to go with the flow, and be okay with that.
Kendall — MSCR Videographer and Mum-to-Be
Kendall is about to embark on one of life’s greatest adventures - motherhood! As an integral part of the MSCR team, she’s known for capturing moments with incredible creativity and heart. Now she’s looking forward to creating new memories with her growing family.
We spoke with Kendall about how she is feeling on her journey to motherhood, and what it means to her to become a mother. Kendall said to her "It means being my son's constant place of peace and support. It means allowing him to make mistakes and always being a safe place for him to land. Without the support of my parents I wouldn’t have been freely open to be authentically myself, and I plan to allow my son the same freedom to be exactly what he wants to be and I’ll be here to hype-girl him through it all."
Wishing a wonderful Mother's Day to all the Mums of MSCR and motherly figures in our communities lives.
