Aire Matcha x Positive Energy
Last Friday, we celebrated the launch of our latest AIRE colourway - Matcha - with an exclusive Positive Energy x AIRE event on Sydney’s Northern Beaches.
The AIRE Matcha Collection embodies calm energy, graceful strength, and mindful movement, a perfect reflection of holistic wellness and the art of slowing down.
The Inspiration Behind AIRE Matcha
The morning began with words from MSCR Founder, Vic, and Senior Designer, Alicia, who shared the creative inspiration behind the collection:
“A moment where Matcha drinking and Pilates come together to embody a holistic wellness lifestyle centred on mindful movement and nourishment.”
Movement and Wellness with Positive Energy
Jodie, founder of Positive Energy, shared her vision for creating a wellness space where community, movement, and mindfulness come together.
Our AIRE community and ambassadors joined a rejuvenating morning of Pilates, choosing between two unique experiences. Room One: Jess from House of Sculpt led a dynamic Power Pilates class - a high-energy, DJ-fueled session designed to energise and challenge. Meanwhile, Room Two offered Hayley’s calming, connection Pilates, focusing on mindful movement, providing a peaceful space to restore both body and mind. 
The AIRE Collection: Designed to Move with You
Dressed in Aire Plum, White, and the new Matcha tones, our ambassadors showcased how seamlessly the AIRE Collection moves with the body.
Crafted for Pilates, running, and everyday activewear, each piece is crafted from the soft, velvety, lightweight Aire fabric - blending performance, comfort, and timeless design. The soft, dusty tones are designed to complement each other - the perfect moment to Mix & Matcha.
Matcha Moments and Community Connection
After the Pilates sessions, community enjoyed a refreshing Matcha (of course!), protein balls, wraps, and juices supplied by Positive Energy. It was the perfect opportunity to connect, recharge, and celebrate movement, mindfulness, and community with like-minded people.
The AIRE Matcha launch event beautifully captured what AIRE stands for - balance, empowerment, and elegant simplicity in motion.
