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“Redemption: The act of rising up to become a better version than before” At Muscle Republic redemption is at our very core. It is the foundation of our ethos and a primary reason for our brand. Why? Because we believe that fitness is about embracing the challenge to become the best version of yourself. It is what inspires us and spurs us forwards, and here’s how it relates… The very creation of Muscle Republic stemmed from personal redemption – from a relationship with fitness, and how it can change a life. Since my teens I’d been passionate about going to the gym, but found myself lost in my 20s between climbing the corporate ladder and yearning to spread my business...

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