When we first introduced the Luxe Basics collection back in 2020 we had no idea how much of an impact it would have on us and our customers.
For us at the Muscle Republic HQ, Luxe has evolved into something that goes beyond just activewear.
We have been blown away by the positive feedback we have received about Luxe over the years and how it makes YOU feel.
Confident. Empowered. Comfortable. Soft. Feminine. Strong.
These are just a few words that have been used to describe how taking on your day in our best selling range makes you feel.
We think it’s pretty special that something we’ve created has made such a positive impression and has helped foster these types of feelings in the women who wear Luxe.
When we sat down to brainstorm ideas for our next campaign we decided we wanted to dive deeper and gain an even better understanding of why you love Luxe.
There are so many reasons why WE love Luxe but we wanted to open up a conversation with YOU, our customers, around all the reasons Luxe is special to YOU.
And with that, the Luxe Loved by You campaign was born.
We chose a handful of Luxe customers to not only show you that real life look, but to also give authentic reviews of the collection.
This campaign is so special to us for so many reasons, but hearing how incredible Luxe makes you feel has to be our favourite.